New Goals and Vision for Your Healthcare Company

The start of a new year is the perfect time to look toward the future and plan new goals for your healthcare company. Focusing on short-term and long-term goals is essential for all healthcare organizations. Some of the goals that need to be considered are financial goals, staffing goals, patient satisfaction goals, facility goals, and the overall vision of the organization.

To establish new financial goals a healthcare organization needs to look at the company finances over the past few years to picture where they are currently. The goals for the future should focus on increasing the financial revenue of the healthcare company. This may mean adding more patients, offering more services, or streamlining processes by investing in an electronic healthcare system. The healthcare company must take a good look at the bottom line and set goals to increase profits.

New staffing goals are crucial for any organization. Staff are the key to all healthcare organizations, so ensuring employee satisfaction is essential. You must consider your turnover rate and revisit your training and development procedures. Update employee manuals to reflect the current practices of your healthcare company. Conduct salary reviews and ensure that your staff are being compensated at a fair rate for the services they provide. Keep your staff happy and you have taken the first step toward patient satisfaction.

Patient satisfaction is probably one of the most important goals a company can have. A healthcare company must focus on patient satisfaction during all goal planning. If your patients aren’t happy with the care they receive, they will go elsewhere, and word will spread. That is why the overall vision and the financial, staff, and facility goals all need to focus on patient satisfaction. Healthcare companies should conduct patient satisfaction surveys on a regular basis to clarify any need for potential changes. Some of the goals you may consider setting to improve patient satisfaction are reducing wait times and improving facilities, offering electronic medical records and flexible online scheduling, increasing patient engagement and communication, and simplifying billing and referral processes.

Facility goals may be big or small depending on the size of your healthcare company. This may mean simply giving your waiting room a face lift by empowering staff to choose any new décor. It may mean expanding the facility to allow for new services, or even building new facilities. Your financial goals will tie in very closely with your facility goals and help to establish your facility limits.

Last on our list, but first on yours, is the overall vision of your healthcare company. Your vision will drive every one of your goals. Healthcare organizations must focus on achieving their full potential by building and managing their company with their overall vision in mind. Your vision is the big picture of where your healthcare company wants to be and how you hope people will view your organization in the future. Your vision should be clearly defined as a one sentence statement but is much more than that; it is a goal to inspire everyone within the organization toward excellence.