The goal of healthcare providers is to improve health outcomes for their patients. Value-based healthcare is designed to achieve that goal. Through value-based healthcare agreements, providers financially benefit by helping patients improve their health, reducing their impacts of chronic disease, and showing evidence-based health improvements. For providers, the value comes from measuring health outcomes against the cost of delivering those outcomes. Value-based healthcare provides benefits for patients, providers, payers, and suppliers through lower healthcare costs, higher patient satisfaction, and reduced risks. Providers must share with potential patients the benefits of the value-based care they provide.
Providers must invest the initial increase in time spent on prevention-based patient services to achieve the results of less time spent on chronic disease management. By helping patients to avoid chronic disease through patient education and self-monitoring, they will reduce the number of doctor visits, medical tests and procedures, and save money on prescription medication as their health improves. This will result in improved efficiency of services provided and greater patient satisfaction.
Providers who embrace the value-based healthcare model need to actively market their care model to their prospective patients. Promoting their team-oriented approach to patient care, and sharing of patient data so that care can be coordinated and outcomes can easily be measured, will encourage patients to choose their practice. Patients will especially be motivated if they understand that this model will help them to spend less money to achieve better health outcomes. It is up to providers to get the word out to their patients regarding the benefits of value-based care.
Promoting your value-based healthcare takes a coordinated marketing campaign designed to reach current and potential patients. Current patients should be given patient education pamphlets regarding their diagnosis, and discussions should take place on best practices for reducing symptoms and improving outcomes. Follow-up is crucial for patients with chronic illnesses and is key to achieving positive outcomes. Current patients should also be encouraged to share their positive experiences through reviews and testimonials.
Social media marketing provides the opportunity for using the patient reviews and testimonials to promote practices that use value-based care. Patients who are seeking a new healthcare provider will frequently choose one with positive reviews. Testimonials that speak to reduced costs, less medication, and improved health offer the highest return.
Genesis Medical Management encourages healthcare providers to use a value-based healthcare model to grow their business, and a strong marketing plan to promote their healthcare services. Genesis Medical Management helps medical organizations to thrive in this highly competitive industry. Contact us today to help you with operational management, growth strategies, revenue cycle, and real estate development.
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